We recently spent a few days in Costa Rica filming a documentary web series covering some fascinating stories about the history of the telecom network and the power it holds to improve people’s lives, especially those living in developing countries. I’ll post all six episodes below as we launch them over the coming weeks.
B2B Comedy Classics
The age of the curator seems like the perfect time to assemble a collection about something, so I put together a list of the Top 10 B2B Comedy Videos for a guest post for the Social Media B2B blog. Above is a bonus video for Valentine’s Day. Thanks to Jeff Cohen for the opportunity, and [...]
Inc. Magazine: How to Use Humor in Advertising
Lou Dubois and I first crossed paths and the IMS10 and again at BrandsConf, and continued our discussion about corporate comedy in social media for his Inc. Magazine article. Check it out.
Real-Time Marketing & PR Hits Bestseller Lists
Congrats to David Meerman Scott! His new book has hit the bestseller list in under a fortnight. He quoted me a few times, and referenced a Cisco comedy video we produced as a case study. One of my all-time favorite videos that Scott Teems and I worked on is the series we created with David [...]
WebProNews: Adding Humor to Social Media Marketing
Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media. I also shared a few examples of a recent travel series we did.
A Vote for Comedy in B2B Social Media
I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA. He was interested in a series of YouTube comedy videos “Mainframe: The Art of the Sale,” and wrote a nice article about them. A notes from behind the scenes: The question I get most often about [...]
Social Media Strategies Summit
My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit. As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions. Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, [...]
SXSW panel: Late Night Comedy meets Corporate Video
Our proposed panel has made it through the first round of the SXSW Interactive selections, and now we need your vote to make it to the show. Scott Teems, SXSW Film Festival winning director for THAT EVENING SUN and I (contributor to SNL, Letterman, Conan, The Onion) will discuss a few of our corporate YouTube [...]
Mr. Bartley’s @ Harvard Square
When you’re at Harvard, you have to make smart decisions, and mine was to never again order a cheeseburger with barbecue sauce. I arrived at that decision after eating at Mr. Bartley’s, a venue the Boston Herald describes as “Boston’s best burger, in cheerfully, post-hippie dorm surroundings.” I got into the barbecue sauce-on-cheeseburger habit back [...]
The Business Case for Nonsense
I went to Harvard Business School. But it was only for one evening. Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.” This video series we published in August 2006 continues to be discussed, simply because it’s funny. It’s [...]