Blog Archives

The Network Effect: A Telecom Documentary

Posted by on November 4, 2011

We recently spent a few days in Costa Rica filming a documentary web series covering some fascinating stories about the history of the telecom network and the power it holds to improve people’s lives, especially those living in developing countries. I’ll post all six episodes below as we launch them over the coming weeks.

B2B Comedy Classics

Posted by on February 13, 2011

The age of the curator seems like the perfect time to assemble a collection about something, so I put together a list of the Top 10 B2B Comedy Videos for a guest post for the Social Media B2B blog.  Above is a bonus video for Valentine’s Day.  Thanks to Jeff Cohen for the opportunity, and [...]

A Vote for Comedy in B2B Social Media

Posted by on October 27, 2010

I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA.   He was interested in a series of YouTube comedy videos  “Mainframe: The Art of the Sale,” and wrote a nice article about them. A notes from behind the scenes: The question I get most often about [...]

Social Media Strategies Summit

Posted by on September 30, 2010

My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit.  As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions.  Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, [...]

Mr. Bartley’s @ Harvard Square

Posted by on June 8, 2010

When you’re at Harvard, you have to make smart decisions, and mine was to never again order a cheeseburger with barbecue sauce.  I arrived at that decision after eating at Mr. Bartley’s, a venue the Boston Herald describes as “Boston’s best burger, in cheerfully, post-hippie dorm surroundings.”   I got into the barbecue sauce-on-cheeseburger habit back [...]

The Business Case for Nonsense

Posted by on January 13, 2010

I went to Harvard Business School. But it was only for one evening.  Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.”  This video series we published in August 2006 continues to be discussed, simply because it’s funny.  It’s [...]