One of my first post-college roommates Bruse Loyd texted asking if I wanted to meet for lunch while he was in NYC this week. After some internal debate, I accepted hoping to finally get reimbursed for the October 1994 cable bill. No such luck, but at least I enjoyed the visit with Nick and Reese, [...]
FastCompany Interview: Corporate Comedy Video
After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use humor to build online audiences. Check out the article here, and an extended discussion on Drew’s blog.
Real-Time Marketing & PR Hits Bestseller Lists
Congrats to David Meerman Scott! His new book has hit the bestseller list in under a fortnight. He quoted me a few times, and referenced a Cisco comedy video we produced as a case study. One of my all-time favorite videos that Scott Teems and I worked on is the series we created with David [...]
A Vote for Comedy in B2B Social Media
I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA. He was interested in a series of YouTube comedy videos “Mainframe: The Art of the Sale,” and wrote a nice article about them. A notes from behind the scenes: The question I get most often about [...]
SXSW panel: Late Night Comedy meets Corporate Video
Our proposed panel has made it through the first round of the SXSW Interactive selections, and now we need your vote to make it to the show. Scott Teems, SXSW Film Festival winning director for THAT EVENING SUN and I (contributor to SNL, Letterman, Conan, The Onion) will discuss a few of our corporate YouTube [...]
The Business Case for Nonsense
I went to Harvard Business School. But it was only for one evening. Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.” This video series we published in August 2006 continues to be discussed, simply because it’s funny. It’s [...]
Best practices for creating B2B marketing videos
Interview with David Meerman Scott on producing comedy videos for the corporate world. Thanks to Matt Kaplan and the folks at VisibleGains.
Interview in American Entertainment Magazine
Here’s my interview on keeping the comedy clean at corporate events, and a little background on how I got started.