I first met Greg Giraldo when I was just starting out in stand-up, and was so impressed by how gracious and encouraging he was. He’s been one of my favorite comedians, and I had always planned to reverse engineer his first Comedy Central Presents show — it was technically perfect. Oh, and hilarious. (and not [...]
Blog Archives
Comedy & Cheeseburger blog series
My doctor told me to cut back on dairy and red meat, which in layman’s terms means “write a blog about cheeseburgers.” I’m no food critic, and a pretty simple man in general, so most burgers will score a 10. This purpose of the series is not to offer useful information on where to find [...]
The Business Case for Nonsense
I went to Harvard Business School. But it was only for one evening. Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.” This video series we published in August 2006 continues to be discussed, simply because it’s funny. It’s [...]
Best practices for creating B2B marketing videos
Interview with David Meerman Scott on producing comedy videos for the corporate world. Thanks to Matt Kaplan and the folks at VisibleGains.
Advertising Age: IBM’s Zany Viral Video Chief
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet [...]