After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use humor to build online audiences. Check out the article here, and an extended discussion on Drew’s blog.
Blog Archives
Real-Time Marketing & PR Hits Bestseller Lists
Congrats to David Meerman Scott! His new book has hit the bestseller list in under a fortnight. He quoted me a few times, and referenced a Cisco comedy video we produced as a case study. One of my all-time favorite videos that Scott Teems and I worked on is the series we created with David [...]
Social Media Strategies Summit
My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit. As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions. Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, [...]
SXSW panel: Late Night Comedy meets Corporate Video
Our proposed panel has made it through the first round of the SXSW Interactive selections, and now we need your vote to make it to the show. Scott Teems, SXSW Film Festival winning director for THAT EVENING SUN and I (contributor to SNL, Letterman, Conan, The Onion) will discuss a few of our corporate YouTube [...]
Best practices for creating B2B marketing videos
Interview with David Meerman Scott on producing comedy videos for the corporate world. Thanks to Matt Kaplan and the folks at VisibleGains.
Advertising Age: IBM’s Zany Viral Video Chief
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet [...]
World Wide Rave, episode 1
Yesterday I had the chance to speak at New York University on how to produce comedy videos, as part of David Meerman Scott’s book launch of World Wide Rave. We premiered the first episode of the video series Scott Teems and I produced to promote the book.