After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use  humor to build online audiences.    Check out the article here, and an extended discussion on Drew’s blog.

Congrats to David Meerman Scott! His new book has hit the bestseller list in under a fortnight.  He quoted me a few times, and referenced a Cisco comedy video we produced as a case study.

One of my all-time favorite videos that Scott Teems and I worked on is the series we created with David to promote his book Worldwide Rave.  See video #2 in the playlist below.

David’s new book is  filled with excellent examples and practical tips for using social media to connect with your market. Available on Amazon.com

My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit.  As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions.  Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, forgetting about the temp drop and remedying their mistake by purchasing a cheap sweatshirt from the first street vendor they can find.   Which explains the following:

The next day at the conference, when our teeth stopped chattering, we presented a few case studies on Cisco’s work in the B2B social media space.  In the Service Provider Marketing group, we have a relatively small, technical audience.  I love the fact that we strive to balance the engineering content with some of the funny. Our presentation is below.