Interview with David Meerman Scott on producing comedy videos for the corporate world. Thanks to Matt Kaplan and the folks at VisibleGains.
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet compared it favorably against Microsoft’s broadcast ads with Jerry Seinfeld and Bill Gates, industry luminary James Governor blogged “Selling big iron the David Brent way,” and Comedy Central selected it as a finalist in its Test Pilot’s contest.
Case study presentation from the BDI Conference:
View all six videos in the Art of the Sale series here.
Yesterday I had the chance to speak at New York University on how to produce comedy videos, as part of David Meerman Scott’s book launch of World Wide Rave. We premiered the first episode of the video series Scott Teems and I produced to promote the book.
