Social Media Strategies Summit

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My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit.  As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions.  Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, forgetting about the temp drop and remedying their mistake by purchasing a cheap sweatshirt from the first street vendor they can find.   Which explains the following:

The next day at the conference, when our teeth stopped chattering, we presented a few case studies on Cisco’s work in the B2B social media

space.  In the Service Provider Marketing group, we have a relatively small, technical audience.  I love the fact that we strive to balance the engineering content with some of the funny. Our presentation is below.