Social Media Strategies Summit
My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit. As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions. Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, forgetting about the temp drop and remedying their mistake by purchasing a cheap sweatshirt from the first street vendor they can find. Which explains the following:
The next day at the conference, when our teeth stopped chattering, we presented a few case studies on Cisco’s work in the B2B social media
space. In the Service Provider Marketing group, we have a relatively small, technical audience. I love the fact that we strive to balance the engineering content with some of the funny. Our presentation is below.