I’m often asked what is the value of using humor in social media and marketing efforts. While I can’t always make the case that a :60 YouTube comedy is going to inspire an impulsive purchase of a $100,000 piece of hardware, comedy helps corporate videos stand out and be remembered among the clutter. NBC [...]
Blog Archives
Vampire Bats at SXSW
Technically, they’re not vampire bats, which might be behind the inferiority complex. But the 1.5 million bats living under the Congress Bridge in Austin can brag about being the largest urban bat colony in the world, as Reuters reports. Be sure to add this to your list of destinations while you’re in ATX. Last [...]
Comedy at the B2B Forum
Edgar Rolando Diaz Emes was the first to reply when I was looking for help to film a telecom exec in Latin America. He works for Telefonica Moviles in Guatemala, so I figured he’d have some tips. He responded even faster than my former college roommate, maybe because I don’t owe him for a semester’s [...]
Television Premier of “The Network Effect” Documentary
The documentary we produced premiers tonight on ShortsHD. The Network Effect is a collection of stories of the history behind some of the technology pioneers and service providers who created the infrastructure, and how the network vastly improves the lives of many, especially in developing countries. Here’s an excerpt that we filmed in Costa Rica. [...]
The Network Effect: A Telecom Documentary
We recently spent a few days in Costa Rica filming a documentary web series covering some fascinating stories about the history of the telecom network and the power it holds to improve people’s lives, especially those living in developing countries. I’ll post all six episodes below as we launch them over the coming weeks.
FastCompany Interview: Corporate Comedy Video
After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use humor to build online audiences. Check out the article here, and an extended discussion on Drew’s blog.
5 Questions: Royal Wedding Planner Video
Five questions you haven’t asked yet about the royal wedding planner video because you are afraid to or possibly not interested: Q1) Why did you do this? A. My boss asked me the same thing. The Cisco router will connect the royal wedding (the real one for Prince William and Kate) video stream to the [...]
B2B Comedy Classics
The age of the curator seems like the perfect time to assemble a collection about something, so I put together a list of the Top 10 B2B Comedy Videos for a guest post for the Social Media B2B blog. Above is a bonus video for Valentine’s Day. Thanks to Jeff Cohen for the opportunity, and [...]
Inc. Magazine: How to Use Humor in Advertising
Lou Dubois and I first crossed paths and the IMS10 and again at BrandsConf, and continued our discussion about corporate comedy in social media for his Inc. Magazine article. Check it out.
A Vote for Comedy in B2B Social Media
I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA. He was interested in a series of YouTube comedy videos “Mainframe: The Art of the Sale,” and wrote a nice article about them. A notes from behind the scenes: The question I get most often about [...]