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Improv Rules for Storytelling – CMWorld 2017

Improv Rules for B2B Storytelling – CMWorld 2017 

Links for Content Marketing World 2017 presentation:

Why Van Damme’s ‘Epic Split’ Was the Perfect Storm for One NYC Creative Director http://adweek.it/2wv9hZ7

Meaning > messaging.  Don’t change how people talk; change how they think

Improv rule #1:  Support your partner

Documentary:  Phone company in a box https://youtu.be/OaZWkpOVtlY

Improv rule #2:  There is order in chaos

RT @BrianCurtisNBC5: Convoy of @HEB disaster relief trucks staged near Goliad, TX today. #Harvey http://ow.ly/MUXA30eZnhk

For juxtaposition exercise for inspiring creativity, try https://randomwordgenerator.com/

Juxtaposition: How Circuses and Bacon Can Boost Your Creative http://ow.ly/O1ro30eZqjx via @CMIContent  @MarciaRJohnston   #cmworld

Improv rule #4:  There are no mistakes, only gifts

Haunted Stanley Hotel: The Ghost Behind Stephen King’s The Shining, Room 217 https://youtu.be/XqvaL5d37Gc

Improv rule #5:  “Follow the Fear” – Del Close

Mainframe: The Art of the Sale, Lesson One https://youtu.be/MSqXKp-00hM

Filibuster Cablevision iO TV commercial  https://youtu.be/scTFsGQ78qs

More nonsense:

Mockumentary:  Mystery Solved: The Rescue of Helen of Troy http://ow.ly/5Psj30eZoAt

Movie Trailer:  Improv with the CIO https://youtu.be/cL5bjJCpJIY

The Perfect Gift for Valentine’s Day… from Cisco https://youtu.be/Z1xKpm0nURk

#CMWorld