Inc. Magazine: How to Use Humor in Advertising

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Lou Dubois and I first crossed paths and the IMS10 and again at BrandsConf, and continued our discussion about corporate comedy in social media for his Inc. Magazine article.   Check it out.

WebProNews: Adding Humor to Social Media Marketing

Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media.  I also shared a few examples of a recent travel series we did.

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RIP Greg Giraldo

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I first met Greg Giraldo when I was just starting out in stand-up, and was so impressed by how gracious and encouraging he was.  He’s been one of my favorite comedians, and I had always planned to reverse engineer his first Comedy Central Presents show — it was technically perfect.  Oh, and hilarious.  (and not as angry as his more recent work.)

What I also loved about this guy is that even though he nailed a near perfect score on the LSAT and a cush job with a swanky NYC law firm, after his first stand-up performance, he quit his job the following day to pursue what he loved.  RIP brother.

Greg Giraldo – Homeless Guy
comedians.comedycentral.com