Inc. Magazine: How to Use Humor in Advertising

Lou Dubois and I first crossed paths and the IMS10 and again at BrandsConf, and continued our discussion about corporate comedy in social media for his Inc. Magazine article.   Check it out.

WebProNews: Adding Humor to Social Media Marketing

Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media.  I also shared a few examples of a recent travel series we did.

Obama Burger w/ David Meerman Scott

I owe a great debt to David Meerman Scott for advancing my social media comedy career, and now I also owe him for lunch.  David authored the top selling book New Rules of Marketing & PR, and included my first corporate comedy

YouTube video as a case.  He’s been a huge help in getting me on the speaker circuit. We missed lunch during our tech-check, so after speaking we ducked out of the Inbound Marketing Summit for a cheeseburger at Five Guys in Foxboro, MA.  The same chain where President Obama made a cheeseburger run with Brian Williams.  No sign of either of them this time.  The establishment boasts Zero artificial trans fats, which is why POTUS has enrolled it a critical component of fixing health care.

A few years back, David, Scott Teems and I created a trilogy to promote World Wide Rave. Here’s episode 2:

Yelp gives Five Guys 4.5 stars

296 Bleecker St
Manhattan, NY 10014
(212) 367-9200

For more locations, click here.

About the Cheeseburger & Comedy series.