But it was only for one evening. Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.” This video series we published in August 2006 continues to be discussed, simply because it’s funny. It’s listed as a case study in the second edition of bestseller The New Rules of Marketing and PR by David Meerman Scott, published this month. (Congrats, David!)
Comedy done well has the power to cut through clutter and to influence, and that’s helped me get an honorable mention on Click-Z’s Social Media All-Stars list. My thanks to Erik Qualman, author of Socialnomics.
On Saturday night, November 21, $10 buys you a five dollar dessert and nearly two bucks worth of comedy, yielding a net loss for the evening. “Weekend Update – Thanksgiving Edition” will be co-anchored by Bob Tedeschi, New York Times columnist, and Tim Washer, whose influences include Tom Brokaw, Brian Williams and Ted Baxter. Special musical guest Elza will play a few tunes from her new CD, Gettin’ Free. Childcare and a movie will be provided for the kids and any adults who get bored. In Martin Hall underneath Jesse Lee Church, 207 Main St. Ridgefield, CT, 7:30PM. Tickets available at the door. All proceeds benefit the Jesse Lee Youth Mission trip to New Orleans, LA.
David Wenger and I had a conversation recently on the role of humor in the corporate world, social media, and “stretching the boundaries of comfort when talking Big Business.” Read or listen to the interview on his blog.
