Tim Washer. Keynote Speaker + Event Emcee

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A Vote for Comedy in B2B Social Media

I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA.   He was interested in a series of YouTube comedy videos  “Mainframe: The Art of the Sale,” and wrote a nice article about them.

A notes from behind the scenes:

The question I get most often about these is “how did you get these approved at a big corporation?’

BtoBcover

By starting small.  The first comedy I produced at IBM was at the end of 2004, and it was internal only — for a sales meeting — which kept the risk very low.  I kept the cost low by asking one of my best friends, Scott Teems, a director, to help me for $400.   The video was a hit, I was asked to create a sequel, and was able to pay Scott a nice tip.

One Comment

  • Rennie Sharp on May 28, 2011
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    Reply

    I liked your article, only am hoping what is true of larger businesses can be also applied to a writer such as myself with not much budget to spend on social media pros.

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