Archives

Videos
BMA Chicago:  Late Night Comedy Meets Corporate Storytelling

BMA Chicago: Late Night Comedy Meets Corporate Storytelling

A few links from #BMA14 presentation:

Mainframe: The Art of the Sale, Lesson One: http://youtu.be/MSqXKp-00hM #BMA14

The Perfect Gift for Valentine’s Day http://youtu.be/Z1xKpm0nURk #BMA14

John Cleese on the 5 Factors to Make Your Life More Creative http://ow.ly/xoPZR

Mini documentary: Phone Company In A Box http://youtu.be/WHaQY2MlHV8 #bma14

Smart building: Internet of Everything video https://vimeo.com/89159331

Humor and B2B Marketing: A Love Story. Improv with the CIO http://shar.es/VkNWi via @annhandley

Stephen King, Failure, Ghosts of The Stanley Hotel http://disq.us/8ilzm9

John Oliver’s viral video: the best climate debate you’ll ever see http://gu.com/p/3pb3c/tw via @guardian

 

 

Jimmy Kimmel FTW! Best Viral Video of 2013

I’m aware that it’s only September, but I’m going to go ahead and call it. Best social media video of the year goes to Jimmy Kimmel.   His prank video Worst Twerk Fail EVER – Girl Catches Fire! scored over 12 million views in less than a fortnight.  And what’s better, his reveal video has nearly 15 million views on YouTube in less than one week.

Kimmel told The New York Times that he and his team came up with idea and shot it several months ago, well before Miley Cyrus’s infamous twerking performance at  the MTV Video Music Awards.   Kimmel said he divided his writers into three teams and asked them to “come up with a video idea that would make national news without using the muscle of the show, our Facebook page, Twitter or YouTube channel.”

Jimmy Kimmel YouTube

SXSW Panel Picker Attack Ad

In the final week to vote for the best SXSW panels, the election turned ugly. Ann Handley and I have always committed ourselves to a higher standard until we read a something on the internet that said negative campaigning works.   We’ve submitted a session proposal to share a few simple ideas for producing stand-out content on a grad-student budget.  We’d be grateful for your vote (registration required) in the SXSW Panel Picker.

We’ll share some behind the scenes stories on creating content for the IBM Smarter Planet campaign, Cisco’s Webby Honoree documentary, and other low-budget / no-budget series.   We’ll also talk about how to use improv principles to inspire a continuous flow of ideas to fill the editorial calendar for you content marketing strategy.

Thanks for your consideration.

OSN: Yankees’ A-Rod Past Prime, Unable to Match Asinine Public Embarrassment of Years Past

OSN: Yankees’ A-Rod Past Prime, Unable to Match Asinine Public Embarrassment of Years Past

ESPN /ABC News reported today that NY Yankees “star” A-Rod might be suspended for drug use or poor performance, but The Onion Sports Network broke the story years ago:

OSN_GOOMF

http://www.youtube.com/watch?v=zveFhcqj_SA

A-Rod Past Prime, Unable To Match Asinine Public Embarrassments Of Years Past

UPDATE:  from The Onion:  A-Rod Shows Minor Leaguers Proper Way To Put Down Teammates

 

Vermont Tourism Ad: YouTube Comedy Week

Lake Champlain

 

A top vacation spot, the Green Mountain state is home to the von Trapp Family Lodge, Smuggler’s Notch ski resort, and Ben & Jerry’s; and leads per capita in covered bridges, maple syrup and cheddar cheese. A bicycling tour through the fall foliage should be a top five item on everyone’s buck list. Dedicate at least two days on the itinerary to explore Burlington — visit Church Street, American Flatbread, Penny Cluse Cafe and the ECHO Lake Aquarium and Science Center. Oh, and there might be a monster lurking in Lake Champlain.

 

Enjoy YouTube Comedy Week.

2013 Webby Award Honoree: Phone Company in a Box

 

Webby Awards

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

One simple approach to creating stories for corporate social media and content marketing is focusing on  history.  Even for a young company, there is history in the industry or in the innovations that inspired it.  The key is to research and discover the fascinating stories and storytellers.

webby_honoree_logo

In 2011, we took a small part of our budget and produced a documentary about some of the pioneers who helped build the telecom network, and how the “largest, most reliable machine ever built” is contributing to economic growth, especially in developing regions of the world.

We did not mention our company or products ever, but focused on stories.  That allowed us to connect with the audience in a much more compelling way, and still do the marketing work of amplifying an important message about the importance of the telecom network.  It is one of the top ranked videos on our YouTube channel, and was broadcast on the ShortsHD television network.

Our documentary has been recognized as an Official 2013 Webby Honoree in the Technology category for Online Video and Film.  We’re proud to be in the good company of Team Coco, honored for the “John Adobe” video.

Spend some time on the Webby Awards site and scroll through the winners like the inspirational TED Ed, Google’s win in Corporate Communications, and Jerry Seinfeld’s breakthrough Web series “Comedians in Cars Getting Coffee.”  Congrats to fellow Upright Citizens Bridge alum Michael Dubin for his Dollar Shave Club Webby win.  Yet another testament to the power of humor in marketing.

 

ROI on Humor in Social Marketing

 

IMG_5252

I’m often asked what is the value of using humor in social media and marketing efforts.  While I can’t always make the case that a :60 YouTube comedy is going to inspire an impulsive purchase of a $100,000 piece of hardware, comedy helps corporate videos stand out and be remembered among the clutter.  NBC News reports that 72 hours of video content is uploaded to YouTube every minute, so it is becoming more and more difficult to get noticed.

Today, at the B2B Content2Conversion Conference at the New York Times Center, Michael Brenner, Forbes blogger and SAP vice president of marketing, included our valentines video as a case study.

The spot, while completely absurd and ridiculous, helped us amplify an important marketing message during a product launch over three years ago.  It earned press coverage in The New York Times, NetworkWorld and other trade magazines; and David Meerman Scott referenced it as a best practice example in his bestselling book Real-Time Marketing & PR.

And here we are, more than three years later, and it’s being presented to a group of B2B marketers and influencers, and the social buzz continues from some of B2B’s top influencers, including Ann Handley, Margaret Molloy and Marissa Pick.

I don’t think Michael Brenner sold any routers for us today, although if he did, I’m sure he’ll DM me about his commission check.

 

ann_handley_tweet

Margaret

Marissa

 

The Best Real-Time Marketing Cookie in the Jar

I’m often asked which cookie has the best track record in real-time marketing.  The BuzzFeed headline “Oreo Again Dunks The Competition On Twitter” tells the story.  Not only is this brand quick with the retort, but it is hilarious.  If I were a cookie and wanted to know how to use humor in social media and marketing, I’d ask Oreo to be my mentor, and watch it’s Super Bowl commercial again (below).  I’d also read David Meerman Scott’s book on the topic, which might be a challenge as the literacy rate among cookies is notoriously low.  As Ann Handley and I recently debated on our new series Better Marriage Through Big Data, this brand has raised the bar for all marketers to get on board with real-time marketing.

cookieMonster

BtoB Magazine: Elements of a Great Story

Usually the first question I ask when I’m preparing to produce a corporate video is “Can we film this in Burlington, Vermont?”  It’s a beautiful location, especially August through October.  But on our recent trip, the temperature on the lake with the windchill was minus 40.  Communication is challenging when your jaw is frozen shut.

Frozen Lake Champlain

Stalling so we could stay indoors a little longer, Steve Shepard and I had a chat with Ann Handley about corporate storytelling.  It’s featured in BtoB Magazine this week.

Shep_Tim

Plan to shoot your next video there, and schedule stops at Ben & Jerry’s ice cream factory, ECHO Lake Aquarium and Science Center, and American Flatbread. But keep an eye out for the lake monster.

Vampire Bats at SXSW

Technically, they’re not vampire bats, which might be behind the inferiority complex.  But the 1.5 million bats living under the Congress Bridge in Austin can brag about being the largest urban bat colony in the world, as Reuters reports.  Be sure to add this to your list of  destinations while you’re in ATX.    Last year I had a fun visit with Scott Laningham and Turbo Todd Watson about some of our humor projects at IBM, including Art of the SaleMad Science with John Cohn and the smarter planet animation series.



The year before, David Meerman Scott and I watched the bats along the way of our aimless tour of ATX.



I hope to see you if you’re heading down this year. Ann Handley and I will record an ATX version of our new series , and I’ll tweet out when we have the session planned.   If you need help picking which events to attend, check out the Golin Harris marketer’s guide, SX Scout.