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SXSW Panel Picker Attack Ad

In the final week to vote for the best SXSW panels, the election turned ugly. Ann Handley and I have always committed ourselves to a higher standard until we read a something on the internet that said negative campaigning works.   We’ve submitted a session proposal to share a few simple ideas for producing stand-out content on a grad-student budget.  We’d be grateful for your vote (registration required) in the SXSW Panel Picker.

We’ll share some behind the scenes stories on creating content for the IBM Smarter Planet campaign, Cisco’s Webby Honoree documentary, and other low-budget / no-budget series.   We’ll also talk about how to use improv principles to inspire a continuous flow of ideas to fill the editorial calendar for you content marketing strategy.

Thanks for your consideration.

FastCompany Interview: Corporate Comedy Video

fastcompany

After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use  humor to build online audiences.    Check out the article here, and an extended discussion on Drew’s blog.

In Life, There are Two Types of People: Farmers and Ranchers….

Two years after posting the “Art of the Sale” series on YouTube, it continues to receive coverage. ZDNet compared it favorably to Jerry Seinfeld’s Microsoft ads, and New York Times contributor Geoffrey James wrote,

“These six short videos provide as good an education about how B2B sales is actually practiced in real life as you’d get out of a hundred hours of expensive sales training. Just watch them. Trust me.”

The series was selected as Comedy Central’s “Staff Favorite.”  Watch the first three episodes here: