After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use humor to build online audiences. Check out the article here, and an extended discussion on Drew’s blog.
Two years after posting the “Art of the Sale” series on YouTube, it continues to receive coverage. ZDNet compared it favorably to Jerry Seinfeld’s Microsoft ads, and New York Times contributor Geoffrey James wrote,
“These six short videos provide as good an education about how B2B sales is actually practiced in real life as you’d get out of a hundred hours of expensive sales training. Just watch them. Trust me.”
The series was selected as Comedy Central’s “Staff Favorite.” Watch the first three episodes here:
