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Tagged ‘marketing‘

FastCompany Interview: Corporate Comedy Video

fastcompany

After speaking at NYU’s B2B social communications leadership conference, I had the chance to visit with FastCompany’s Drew Neisser about how corporations can help use  humor to build online audiences.    Check out the article here, and an extended discussion on Drew’s blog.

WebProNews: Adding Humor to Social Media Marketing

Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media.  I also shared a few examples of a recent travel series we did.

webpronews

Marketing’s Fifth P

Congrats to our director/editor of this trilogy, Scott Teems, who won his second film festival (2 for 2) on Saturday night.  View the full series at this link.