I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA. He was interested in a series of YouTube comedy videos “Mainframe: The Art of the Sale,” and wrote a nice article about them. A notes from behind the scenes: The question I get most often about [...]
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Advertising Age: IBM’s Zany Viral Video Chief
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet [...]
In Life, There are Two Types of People: Farmers and Ranchers….
Two years after posting the “Art of the Sale” series on YouTube, it continues to receive coverage. ZDNet compared it favorably to Jerry Seinfeld’s Microsoft ads, and New York Times contributor Geoffrey James wrote, “These six short videos provide as good an education about how B2B sales is actually practiced in real life as you’d [...]