By Tim Washer
I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA. He was interested in a series of YouTube comedy videos “Mainframe: The Art of the Sale,” and wrote a nice article about them.
A notes from behind the scenes:
The question I get most often about these is “how did you get these approved at a big corporation?’
By starting small. The first comedy I produced at IBM was at the end of 2004, and it was internal only — for a sales meeting — which kept the risk very low. I kept the cost low by asking one of my best friends, Scott Teems, a director, to help me for $400. The video was a hit, I was asked to create a sequel, and was able to pay Scott a nice tip.