Updated with Catherine Zeta-Jones T-Mobile ad, the Onion News Network, Conan O’Brien sketch; “Bad Math” and “Filibuster” commercials
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet compared it favorably against Microsoft’s broadcast ads with Jerry Seinfeld and Bill Gates, industry luminary James Governor blogged “Selling big iron the David Brent way,” and Comedy Central selected it as a finalist in its Test Pilot’s contest.
Case study presentation from the BDI Conference:
View all six videos in the Art of the Sale series here.
In David Griner’s post on ADWEEK’s blog, AdFreak, “Horndogs hit on Zeta-Jones in T-Mobile ads” he writes:
I know I shouldn’t encourage the “Husbands are ugly imbeciles” ad cliché, but I laugh at the T-Mobile spot above every time I hear the guy tell Catherine Zeta-Jones, “I like it when you say things.”
While I’m tired of being labeled by the Press as a “horndog” (Wall Street Journal, Poughkeepsie Democrat, Christianity Today) I can’t really argue against the “ugly imbecile” tag.
