Tim Washer. Keynote Speaker + Event Emcee

Archives

Tagged ‘#BDI‘

BtoB Mag: “Comedian Tim Washer and IBM’s viral campaign”


Warning: Use of undefined constant tr_read_more - assumed 'tr_read_more' (this will throw an Error in a future version of PHP) in /homepages/32/d260908594/htdocs/wp-content/themes/purity/functions/blog-metaboxes.php on line 32

From BtoB Magazine:

COMEDIAN TIM WASHER RARELY TAKES HIMSELF seriously, appearing     everywhere from “Saturday Night Live,” to Budweiser commercials, to a plethora of late-night talk shows. But in 2004, the strictly humorous man landed a new job—this one with IBM Corp., whose brand would hardly be considered comical. IBM, in an attempt to poke fun at its newly established Mainframe Division, hired Washer for a series of viral videos featuring absurdist marketing humor for IBM’s then-new System z technology. The campaign took off, garnering almost 500,000 views for the six-part series on YouTube—with each video providing a link, and driving traffic, to the Mainframe informational Web site. Last month, Washer appeared at a Business Development Institute seminar on corporate social media practices. Though now several years removed from his Mainframe campaign, Washer praised IBM’s willingness to embrace creative absurdity in the corporate marketing world and warned the audience that fear was the greatest hindrance to a company’s ability to maneuver successfully in the social media realm. —Dillon White

Advertising Age: IBM’s Zany Viral Video Chief


Warning: Use of undefined constant tr_read_more - assumed 'tr_read_more' (this will throw an Error in a future version of PHP) in /homepages/32/d260908594/htdocs/wp-content/themes/purity/functions/blog-metaboxes.php on line 32

Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video.  I showed a few clips including one from our Smarter Planet campaign.  “Mainframe: The Art of the Sale” earned some great press coverage.  The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet compared it favorably against Microsoft’s broadcast ads with Jerry Seinfeld and Bill Gates, industry luminary James Governor blogged “Selling big iron the David Brent way,” and Comedy Central selected it as a finalist in its Test Pilot’s contest.

View all six videos in the Art of the Sale series here.