Tim Washer. Keynote Speaker + Event Emcee

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3 Funniest Ads of Super Bowl LII

The biggest disappointment of the Super Bowl was that there won’t actually be a Crocodile Dundee sequel.   But Tourism Australia didn’t leave us with only a 60 second Super Bowl commercial.  It produced a full-length fake movie trailer that doesn’t rely on Danny McBride’s rugged good looks to convince Americans to make the 22-hour flight.

The spot features every Aussie A-lister except the Tasmanian Devil.  Chris Hemsworth, Hugh Jackman, and Best Actress Oscar-nominee for her role as Tonya Harding —  Margot Robbie will make surely make this Oz’s most successful campaign.   That title is currently held by Paul Hogan’s 1984 campaign, responsible for a 54 percent increase in holiday visa applications from the U.S. (Slate).

Now more than ever, I think people want—no, make that need—to laugh a little,

– Dan Kelleher, Chief Creative Officer at Deutsch ( Adweek)

It’s a Tide Ad

Stranger Things’ sheriff Jim Hopper moonlights as Mr. Clean in a wonderful campaign that delights us with surprise, well-executed parody and comedy’s cornerstone of strengthening rapport with an audience — the callback.  The lawman even brazenly satirized the legendary Old Spice commercial — what fool what attempt that?

Alexa Loses Her Voice

Rarely does a brand produce a spot funnier than the SNL sketch that mocks it.  Well played, Jeff Bezos.

Possibly JB Smoove’s best work since “Bent” with David Walton.  (available on Amazon).

And from the Super Bowl archives:  coffee and contemplation

Super Bowl commercial- Dunkin Donuts “Off the Press”

See you down under.

Dundee sequel movie poster

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