BtoB Magazine: Elements of a Great Story


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Usually the first question I ask when I’m preparing to produce a corporate video is “Can we film this in Burlington, Vermont?”  It’s a beautiful location, especially August through October.  But on our recent trip, the temperature on the lake with the windchill was minus 40.  Communication is challenging when your jaw is frozen shut.

Frozen Lake Champlain

Stalling so we could stay indoors a little longer, Steve Shepard and I had a chat with Ann Handley about corporate storytelling.  It’s featured in BtoB Magazine this week.

Shep_Tim

Plan to shoot your next video there, and schedule stops at Ben & Jerry’s ice cream factory, ECHO Lake Aquarium and Science Center, and American Flatbread. But keep an eye out for the lake monster.