Webby Award Honoree: Phone Company in a Box

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

One simple approach to creating stories for corporate social media and content marketing is focusing on  history.  Even for a young company, there is history in the industry or in the innovations that inspired it.  The key is to research and discover the fascinating stories and storytellers.

In 2011, we took a small part of our budget and produced a documentary about some of the pioneers who helped build the telecom network, and how the “largest, most reliable machine ever built” is contributing to economic growth, especially in developing regions of the world.

We did not mention our company or products ever, but focused on stories.  That allowed us to connect with the audience in a much more compelling way, and still do the marketing work of amplifying an important message about the importance of the telecom network.  It is one of the top ranked videos on our YouTube channel, and was broadcast on the ShortsHD television network.

Our documentary has been recognized as an Official 2013 Webby Honoree in the Technology category for Online Video and Film.  We’re proud to be in the good company of Team Coco, honored for the “John Adobe” video.

Spend some time on the Webby Awards site and scroll through the winners like the inspirational TED Ed, Google’s win in Corporate Communications, and Jerry Seinfeld’s breakthrough Web series “Comedians in Cars Getting Coffee.”  Congrats to fellow Upright Citizens Bridge alum Michael Dubin for his Dollar Shave Club Webby win.  Yet another testament to the power of humor in marketing.