Aug 07
20171
commentsBy Tim Washer
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Tags#CMWorld humor in content marketing inspirational marketing using emotion in marketing
CMI: Comedy Pro Reveals How to Bring Funny to Content
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Figures don’t lie. Statics maybe, but not figures.
Part of producing a corporate comedy video for YouTube, Facebook, etc, is the approval process. I’ll often face the objection, supported by research, from a committee member arguing that not everyone will appreciate the humor. Possibly a small business owner in Burma. ‘Our content needs to be global.’
So, I’ve conducted my own research as a rebuttal. See figure 1.
I shared a bit more about the process of using comedy principles with the Content Marketing Institute. Read the article here, and join us at CMWorld in Cleveland this September.