CMI: Comedy Pro Reveals How to Bring Funny to Content


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Figures don’t lie.  Statics maybe, but not figures. 

Part of producing a corporate comedy video for YouTube, Facebook, etc, is the approval process.  I’ll often face the objection, supported by research, from a committee member arguing that not everyone will appreciate the humor.  Possibly a small business owner in Burma.  ‘Our content needs to be global.’

So, I’ve conducted my own research as a rebuttal.  See figure 1.

I shared a bit more about the process of using comedy principles with the Content Marketing Institute.  Read the article here, and join us at CMWorld in Cleveland this September.