Dec 03
20130
commentsBy Tim Washer
In B2B
Warning: Use of undefined constant tr_tags - assumed 'tr_tags' (this will throw an Error in a future version of PHP) in /homepages/32/d260908594/htdocs/wp-content/themes/purity/functions/blog-metaboxes.php on line 98
TagsB2B Marketing Forbes Humor in marketing Trust in Advertising
Forbes: How to Add Humor to Marketing
Warning: Use of undefined constant tr_read_more - assumed 'tr_read_more' (this will throw an Error in a future version of PHP) in /homepages/32/d260908594/htdocs/wp-content/themes/purity/functions/blog-metaboxes.php on line 32
I had a fun visit with Ekaterina Walter for her Forbes article, B2B Marketing Does’t Have to Be Boring. She cites the Nielsen Global Survey of Trust in Advertising which found that 47% of respondents agreed that humorous ads resonated the most. We discussed a few brands, including B2B brands, that are successfully using humor to connect with their audiences. One of my favorite is “Mr. W.”
If you’re not following Ekaterina on Twitter already, you must in 2014.