Contagious. Why Things Catch On

Contagious.  Now Available in the large print edition.

Last month I visited The Wharton School to speak about the benefits of using humor in corporate social media. While on campus, I had the chance to interview Dr. Jonah Berger about his book, Contagious:  Why Things Catch On.  The video interview is posted in my BtoB Magazine blog.  We discussed how he’s applied science to understanding what will go viral, how B2B content marketing folks can apply his STEPPS model to improve the success of their campaigns, and how humor helps content marketing be more successful.  FastCompany posted a few excepts from the book.

Jonah also connected me to his friend Dr. Peter McGraw, author of The Humor Code and professor of marketing and psychology at the University of Colorado Boulder.  Ann Handley and I will interview him on Better Marriage Through Big Data this summer.

Photo: Andrew Hetherington, in Wired

After the gig, Steve Aguiree and I celebrated over an outstanding cheeseburger at 500 degrees.  On my next trip to Philadelphia, I’ll check out Lucky’s Last Chance, winner of this year’s Burger Brawl.