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Forbes: How to Add Humor to Marketing

I had a fun visit with Ekaterina Walter for her Forbes article, B2B Marketing Does’t Have to Be Boring.  She cites the Nielsen Global Survey of Trust in Advertising which found that 47% of respondents agreed that humorous ads resonated the most.  We discussed a few brands, including B2B brands, that are successfully using humor to connect with their audiences.   One of my favorite is “Mr. W.”

Mr W

If you’re not following Ekaterina on Twitter already, you must in 2014.

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