By Tim Washer
I’m aware that it’s only September, but I’m going to go ahead and call it. Best social media video of the year goes to Jimmy Kimmel. His prank video Worst Twerk Fail EVER – Girl Catches Fire! scored over 12 million views in less than a fortnight. And what’s better, his reveal video has nearly 15 million views on YouTube in less than one week.
Kimmel told The New York Times that he and his team came up with idea and shot it several months ago, well before Miley Cyrus’s infamous twerking performance at the MTV Video Music Awards. Kimmel said he divided his writers into three teams and asked them to “come up with a video idea that would make national news without using the muscle of the show, our Facebook page, Twitter or YouTube channel.”