Tim Washer. Keynote Speaker + Event Emcee

Private: Blog

The Business Case for Nonsense

I went to Harvard Business School.

But it was only for one evening.  Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.”  This video series we published in August 2006 continues to be discussed, simply because it’s funny.  It’s listed as a case study in the second edition of bestseller  The New Rules of Marketing and PR by David Meerman Scott, published this month.  (Congrats, David!)

Comedy done well has the power to cut through clutter and to influence, and that’s helped me get an honorable mention on Click-Z’s Social Media All-Stars list.  My thanks to Erik Qualman, author of Socialnomics.

Here’s my presentation:The Business Case for Nonsense: IBM Social Media

One Comment

  • Linda O'Briant on Feb 28, 2010 Reply

    I found your bag tag in Bahamas Airport…had to contact you….congratulations on all you have done!! think we share the same sense of humor…it is all around us in every day life…having achieved great success in the fashion consulting business…my company has sent me to train, educate and motivate other consultants within to do the same…I make it simple and funny….it ain’t brain surgery!!
    KISS…keep it simple stupid!! would love to speak with you about several ideas I have…based on my experience working with women…they drive you to the wine…with their whining!!! thanks!!

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