After seeing my humiliating failures in bold print on the pages of the press — bombing on stage at StandUp New York comedy club, I’ve decided I will never again grant this type of unfettered access to any reporter from The Rolling Stoneor my alumni magazine.
Chrystal Houston’s interview took me on a journey, mostly fun, back to the epiphany when I realized I had an obligation to get over my fear and pursue comedy, to the terrifying first UCB improv class at Solo Arts theater, to the failures at the early attempts on stage and finally on to some fun.
But it was only for one evening. Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.” This video series we published in August 2006 continues to be discussed, simply because it’s funny. It’s listed as a case study in the second edition of bestseller The New Rules of Marketing and PR by David Meerman Scott, published this month. (Congrats, David!)
Comedy done well has the power to cut through clutter and to influence, and that’s helped me get an honorable mention on Click-Z’s Social Media All-Stars list. My thanks to Erik Qualman, author of Socialnomics.
