By Tim Washer
Edgar Rolando Diaz Emes was the first to reply when I was looking for help to film a telecom exec in Latin America. He works for Telefonica Moviles in Guatemala, so I figured he’d have some tips. He responded even faster than my former college roommate, maybe because I don’t owe him for a semester’s worth of cable bills.
Edgar helped me as if we were longtime buddies, although I had only talked with him briefly at a MarketingProfs event. But that’s the kind of immediate camaraderie you fall into with this group. Possibly because it’s helmed by Ann Handley, known in the industry as the “Brad Pitt of B2B Social Media.” She and her crew share a contagious spirit of fun and encouragement, along with a profound knowledge of social business.
The presentations are some of the most practical and useful I’ve seen at any conference. Think of it as SXSW without the tacos. It’s clear from the speakers that their intent is to authentically share “here’s what worked, here’s what failed, and here’s what we’ll try next time.” As part of a case study panel, Elbert Lin discussed Boeing’s Design Your Own Dreamliner app, Michael Brenner gave the backstory on SAP’s Business Innovation blog, I talked about how we produced a B2B documentary on a shoestring budget; and offered a few ideas on how to find a storyline and produce it inexpensively. And then we had a little more fun in the closing session. [see video]
If your life involves creating content or storytelling in B2B or even B2C, you should join us in Boston, Oct 3-5, for the B2B Forum. It will be a fun and inspirational time — the opening keynote is Baratunde Thurston, former director of digital at The Onion. You’ll leave with a list of brilliant yet simple ideas you can start to implement the following week, and a dozen new friends who will support your social marketing projects and reply to you faster than your jaded college roommate.