Sep 07
20170
commentsBy Tim Washer
In corporate comedy, Improv, Uncategorized
Tags#CMWorld #CMWorld2017 B2B
Improv Rules for Storytelling – CMWorld 2017
Links for Content Marketing World 2017 presentation:
Why Van Damme’s ‘Epic Split’ Was the Perfect Storm for One NYC Creative Director http://adweek.it/2wv9hZ7
Meaning > messaging. Don’t change how people talk; change how they think
Improv rule #1: Support your partner
Documentary: Phone company in a box https://youtu.be/OaZWkpOVtlY
Improv rule #2: There is order in chaos
RT @BrianCurtisNBC5: Convoy of @HEB disaster relief trucks staged near Goliad, TX today. #Harvey http://ow.ly/MUXA30eZnhk
For juxtaposition exercise for inspiring creativity, try https://randomwordgenerator.com/
Juxtaposition: How Circuses and Bacon Can Boost Your Creative http://ow.ly/O1ro30eZqjx via @CMIContent @MarciaRJohnston #cmworld
Improv rule #4: There are no mistakes, only gifts
Haunted Stanley Hotel: The Ghost Behind Stephen King’s The Shining, Room 217 https://youtu.be/XqvaL5d37Gc
Improv rule #5: “Follow the Fear” – Del Close
Mainframe: The Art of the Sale, Lesson One https://youtu.be/MSqXKp-00hM
Filibuster Cablevision iO TV commercial https://youtu.be/scTFsGQ78qs
More nonsense:
Mockumentary: Mystery Solved: The Rescue of Helen of Troy http://ow.ly/5Psj30eZoAt
Movie Trailer: Improv with the CIO https://youtu.be/cL5bjJCpJIY
The Perfect Gift for Valentine’s Day… from Cisco https://youtu.be/Z1xKpm0nURk
#CMWorld