Congrats to David Meerman Scott! His new book has hit the bestseller list in under a fortnight.  He quoted me a few times, and referenced a Cisco comedy video we produced as a case study.

One of my all-time favorite videos that Scott Teems and I worked on is the series we created with David to promote his book Worldwide Rave.  See video #2 in the playlist below.

David’s new book is  filled with excellent examples and practical tips for using social media to connect with your market. Available on Amazon.com

Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media.  I also shared a few examples of a recent travel series we did.

I had the pleasure of meeting Paul Gillin at the Inbound Marketing Summit this month in Foxboro, MA.   He was interested in a series of YouTube comedy videos  “Mainframe: The Art of the Sale,” and wrote a nice article about them.

A notes from behind the scenes:

The question I get most often about these is “how did you get these approved at a big corporation?’

By starting small.  The first comedy I produced at IBM was at the end of 2004, and it was internal only — for a sales meeting — which kept the risk very low.  I kept the cost low by asking one of my best friends, Scott Teems, a director, to help me for $400.   The video was a hit, I was asked to create a sequel, and was able to pay Scott a nice tip.