Comedy @ WSJ CMO Event

I shared a few comedy videos at the Wall Street Journal Digital Download event Wednesday.  My buddy John Havens discussed his recent Mashable article on Accountability Based Influence.  Then, the traditional celebration after a corporate comedy performance — a cheeseburger.

There are a few burgers so luxurious that they require you to wear cufflinks.  DB Bistro Modenrne’s sirloin burger stuffed with braised short ribs, foie gras and black truffle demands such reverence.  Its price is $32, and that doesn’t include cheese.   But since it’s served on a Parmesan bun, and certainly the most decadent burger I’ll savor in my lifetime, I’ll count this experience for the cheeseburger blog.

After the show, I went with the WSJ gang to indulge and laugh too loudly for a swanky restaurant.  A sentimental time for me as it was the same crew I was with when I launched the Cheeseburger & Comedy blog series at the New York Comedy Festival in 2009, sans Ricky Gervais.  Sometimes I feel like adults shouldn’t have this much fun.  But that feeling soon passes.  Thanks Melissa for setting this up!  (Pics below are from our first soirée)

Ricky Gervais and Nancy McDonald, backstage at Carnegie Hall

NY Comedy Festival After-Party

B2B Comedy Classics

The age of the curator seems like the perfect time to assemble a collection about something, so I put together a list of the Top 10 B2B Comedy Videos for a guest post for the Social Media B2B blog.  Above is a bonus video for Valentine’s Day.  Thanks to Jeff Cohen for the opportunity, and for his virtual tour of North Carolina wine.  His Biltmore photos compelled me to plan a return trip to my favorite vineyard in the Smokies.

When Powerpoint Attacks: 6 survival tips

If you forced me to rank the places where I would most prefer not to look like an idiot, the Harvard Kennedy School would come in fourth.   Or maybe sixth.  Some of history’s most eminent figures have spoken there, like Jack Donaghy.
But even after a successful tech-check before the presentation, things can go terribly wrong.  Especially if you’ve embedded videos into a powerpoint presentation.

I was attempting to show two commercials, but another video popped up, and what’s worse, the audio was out of synch with the video.  But here’s what I’ve learned:

1)    Take a deep breath and relax.  You’re still in control of how you respond.  One of the most important lessons I’ve learned from a decade of standup comedy is that audiences are incredibly empathetic.   If you’re having a good time, they are.  If you’re stressed out, they are.  Audiences want you to be successful.   It’s important that you understand and remind yourself that they are rooting for you.

2)    Bring backup.  I always carry a copy of my presentation on a USB stick and load the file on a backup presentation computer if available — the AV folks usually have one.

3)  Bring a short 3-4 minute video about your topic on a DVD.  Give it to the AV folks during the tech run-through.  If there is a problem, they can play your video to give the audience something to watch other than you sweating, while the tech folks are resolving the issue.

4) Take an improv class.  You may have to do it on a dare.  I came very close to running out of my first improv class in 1998 at the Upright Citizen’s Brigade theater.  It was scary to get through, but has changed my life.  Give it a shot.

5) Have an alternative slide-free version of your story ready to tell.  It’s important to be ready to present a compelling case without powerpoint slides, as I sometimes have to do when negotiating with my wife.  Hard to believe but history has witnessed a few speeches that went pretty well without foils and an overhead projector:  the Gettysburg Address, the Sermon on the Mount and King Henry V’s Crispian Day speech.  To be fair, one of those speakers relied on 3×5 index cards and was a fictional character.

6)    Get a Mac.

Social Media Strategies Summit

My friend Melissa Mines and I presented at the GSMI Social Media Strategies Summit.  As usual, when I visit San Francisco in September, I forgot that the climate can reach Ice Station Zebra conditions.  Melissa, sporting a sleeveless blouse on the way to dinner in Union Square, hypothesized that most tourists also don’t pack appropriately, forgetting about the temp drop and remedying their mistake by purchasing a cheap sweatshirt from the first street vendor they can find.   Which explains the following:

The next day at the conference, when our teeth stopped chattering, we presented a few case studies on Cisco’s work in the B2B social media

space.  In the Service Provider Marketing group, we have a relatively small, technical audience.  I love the fact that we strive to balance the engineering content with some of the funny. Our presentation is below.

VisibleGains B2B Video Roundtable

I spent some time this week at our Tewksbury, MA office  meeting our mobile networking team, headed up by Ash Dahod, recently profiled in the Boston Globe. What a fun group.  I filmed an into for a video travel blog we’ll be producing when one of my colleagues Angela Singhal-Whiteford treks to Kuala Lumpur, Mumbai and Delhi to visit with customers.

David Meerman Scott invited me to speak Friday afternoon at the VisibleGains B2B video roundtable, along with Steve Garfield and others.   I shared a funny video and talked about some of the interesting things we’re doing with video, including the upcoming Doobie Brothers Cisco TelePresence event.

Update:  Here’s a comprehensive review of the Doobie Brothers concert from Howard Lichtman.

SXSW panel: Late Night Comedy meets Corporate Video

Our proposed panel has made it through the first round of the SXSW Interactive selections, and now we need your vote to make it to the show.  Scott Teems, SXSW Film Festival winning director for THAT EVENING SUN and I (contributor to SNL, Letterman, Conan, The Onion) will discuss a few of our corporate YouTube video hits that earned recognition from The New York Times and Comedy Central, as well as lessons learned from near “fireable offenses.”   Bestselling author David Meerman Scott (New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead) will join us.

We’d appreciate your vote for our panel (voting ends 11:59 CDT Friday, August 27.) It takes a minute to register for an account, then click here [note: the panelpicker page doesn’t allow for listing of all panelists, hence the above post]

http://panelpicker.sxsw.com/ideas/view/7744

Mays Business: “Funny Man”

After seeing my humiliating failures in bold print on the pages of the press — bombing on stage at StandUp New York comedy club, I’ve decided I will never again grant this type of unfettered  access to any reporter from The Rolling Stone or my alumni magazine.

Chrystal Houston’s interview took me on a journey, mostly fun, back to the epiphany when I realized I had an obligation to get over my fear and pursue comedy, to the terrifying first UCB improv class at Solo Arts theater,  to the failures at the early attempts on stage and finally on to some fun.

Read the article here.

Mad Science: Making Water Smarter

John Cohn, of Discovery Channel’s “The Colony” and I filmed our third Mad Science episode in the dead of winter, on Lake Champlain, in an unstable canoe.  Maybe not the brightest idea.  But it was a blast.

Check out our previous episodes, Micro-forecasting and Smart Grid.

The Business Case for Nonsense

I went to Harvard Business School.

But it was only for one evening.  Last Thursday, I was invited to present a case study on using comedy in corporate YouTube videos, and shared “Mainframe: The Art of the Sale.”  This video series we published in August 2006 continues to be discussed, simply because it’s funny.  It’s listed as a case study in the second edition of bestseller  The New Rules of Marketing and PR by David Meerman Scott, published this month.  (Congrats, David!)

Comedy done well has the power to cut through clutter and to influence, and that’s helped me get an honorable mention on Click-Z’s Social Media All-Stars list.  My thanks to Erik Qualman, author of Socialnomics.

Here’s my presentation:The Business Case for Nonsense: IBM Social Media

Best practices for creating B2B marketing videos

Interview with David Meerman Scott on producing comedy videos for the corporate world.  Thanks to Matt Kaplan and the folks at VisibleGains.