Tim Washer. Keynote Speaker + Event Emcee

Blog

BMA Chicago: Late Night Comedy Meets Corporate Storytelling

A few links from #BMA14 presentation:

Mainframe: The Art of the Sale, Lesson One: http://youtu.be/MSqXKp-00hM #BMA14

The Perfect Gift for Valentine’s Day http://youtu.be/Z1xKpm0nURk #BMA14

John Cleese on the 5 Factors to Make Your Life More Creative http://ow.ly/xoPZR

Mini documentary: Phone Company In A Box http://youtu.be/WHaQY2MlHV8 #bma14

Smart building: Internet of Everything video https://vimeo.com/89159331

Humor and B2B Marketing: A Love Story. Improv with the CIO http://shar.es/VkNWi via @annhandley

Stephen King, Failure, Ghosts of The Stanley Hotel http://disq.us/8ilzm9

John Oliver’s viral video: the best climate debate you’ll ever see http://gu.com/p/3pb3c/tw via @guardian

 

 

Tony Hale Talks Veep, Arrested Development and Chicken

tony

Tony Hale asked me to moderate his interview on Apple TV’s “Meet the Filmmaker.”   Here’s some of the wisdom he shared (not all of this made the final cut of the show.)

Gracious Leaders Inspire Creativity

Armando Iannucci, creator of HBO’s Veep, built a brilliant team of genuinely friendly and supportive people, which gives the cast a great deal of freedom.  The actors don’t need to be cautious to tiptoe around egos.  This fosters a fun, relaxed environment that encourages risk-taking.

I would imagine that kind-hearted actors are also required for the show, since much of the comedy comes from hilarious, caustic insults, certainly to be true to life inside the beltway.  One of the first audience questions was “What’s your favorite Jonah insult?”  Turns out it’s a barb from Julia Louis-Dreyfus’ character, speaking to Matt Walsh about Timothy Simon’s character: “You let that unstable piece of human scaffolding into your house?” Critics agree — that berating ranked #3 on Hollywood.com’s list.  If you’re still considering your favorites, reference the research from the Chicago Tribune and Rolling Stone (headphones are suggested for this video).

Bloom Where You’re Planted

Early in his career, Tony was acting in plays and  TV commercials in NYC as he focused on his dream of working on a sitcom.   After he finally landed the role, he realized it didn’t offer the satisfaction he had anticipated, and later reflected that there was no way the experience could ever live up to the expectations he had imagined.  He had missed out on being in-the-moment and truly enjoying some of his earlier experiences.  This lesson of contentment inspired him to write a children’s book, Archibald’s Next Big Thing.

Follow the Fear

Tony shared insight into some of the scary moments in his life.  One was on the morning of the 2013 Emmy awards, when  Julia Louis-Dreyfus called him with an idea for a comedy bit to use in an acceptance speech.  A last minute, unrehearsed live routine in front of 18 million people — what’s scary about that?

The other fear that controls Tony’s life:  Claire Underwood.  BuzzFeed documented the brutal Twitter threat-down.

ClaireUnderwood

Watch our discussion on Apple TV or download via iTunes “Meet the Filmmaker” episode 25.  https://itun.es/i66n8RD

For more on the poultry theme, watch Tony as the mustachioed video store owner-turned detective and Andy Richter sidekick in one of the best ever TV comedy episodes in the history of the world.  Andy Barker P.I., produced by Conan O’Brien.  “Three Days of the Chicken, available on Hulu+, Amazon or iTunes.

Andy Barker P.I.

Catch Veep on HBO, Sundays at 10:30 PM ET.

UPDATE:  Tony Hale on The Hollywood Reporter’s Roundtable

, on being content where you are.

Veep_Tony_Julia

 

Mitch Joel: Humanizing the Brand

What makes an interview interesting is when the guest feels comfortable enough to let his guard down and be vulnerable.  Mitch Joel has a special gift for enabling this moments.  On his podcast Six Pixels of Separation, we set out to talk about how big brands can use storytelling and humor to humanize, and found ourselves in a much deeper discussion about surviving failure.

I shared a bit about my work on IBM’s Smarter Planet campaign and at Cisco, and also explored the challenges faced by a creative person working as a full time employee at a large corporation.

Listen to the podcast on this link or in iTunes, SPOS #396

Mitch Joel Ctrl Alt Delete

Entrepreneur Magazine: Humor in Marketing

entrepreneur_logo

For Ann Handley’s latest article in Entrepreneur Magazine, “4 Ways to Use Humor as a Marketing Tool,” we talked about how companies can take some simple approaches to entertain their audiences.

One of the key misconceptions about corporate humor is that it requires a huge budget.   All of the comedy YouTube videos that I’ve produced at IBM, Cisco and other freelance gigs have cost considerably less than our average production budget .  In some cases, we produced videos for less than 10% of the average marketing video budget, and received over 100 times more views than average.  Laughter  yields a significant ROI.

“Humor is effective in marketing because it humanizes and surprises. You can play it straight and write a blog post that clearly and emphatically states how your computer router can handle up to 6.4 terabits of data. Or you can get the point across and create something relatable, charming and (of course!) shareable. Cisco did this by positioning its decidedly impersonal router as the perfect “forever” gift for Valentine’s Day: “Nothing says I love you like the Cisco ASR 9000.” The former is boring. The latter infuses the message and brand with a human element that’s anything but expected.”

Avoid the overhead of the big agency and put the money into the right places — a strong comedy writer, director, editor, and of course actors with comedy skills.    It takes some legwork, but your customers and broader audience will be thrilled with the effort.

Read more in Ann’s article.

Improv with the CIO

Our Voice of the Customer marketing team has been exploring creative approaches for our customer interview videos.  At a recent CIO conference we asked a few adventurous executives if they would be willing to try something a little more entertaining.

Dinner with the CIO

At any C-level executive event, there is a lot of pressure on the events team to make sure everything goes smoothly.   The agenda is managed very closely, so we only had about 15 minutes for these interviews.   Thankfully, it was one of those wonderful occasions where everything went our way.  Our amazing events team worked with the Ritz-Carlton Laguna Niguel staff to get us access to film in one of the restaurants during the day before it opened for dinner.   All of the CIOs were fabulous!  We had created just enough structure to the scene to make it easy to improvise, and they all seemed to have a fun time and enjoy the experience.

Ann Handley shares more of the backstory in her post, Humor and B2B Marketing:  A Love Story.

 

Sunset at Ritz-Carlton Laguna Niguel

Forbes: How to Add Humor to Marketing

I had a fun visit with Ekaterina Walter for her Forbes article, B2B Marketing Does’t Have to Be Boring.  She cites the Nielsen Global Survey of Trust in Advertising which found that 47% of respondents agreed that humorous ads resonated the most.  We discussed a few brands, including B2B brands, that are successfully using humor to connect with their audiences.   One of my favorite is “Mr. W.”

Mr W

If you’re not following Ekaterina on Twitter already, you must in 2014.

Forbes_logo

Jimmy Kimmel FTW! Best Viral Video of 2013

I’m aware that it’s only September, but I’m going to go ahead and call it. Best social media video of the year goes to Jimmy Kimmel.   His prank video Worst Twerk Fail EVER – Girl Catches Fire! scored over 12 million views in less than a fortnight.  And what’s better, his reveal video has nearly 15 million views on YouTube in less than one week.

Kimmel told The New York Times that he and his team came up with idea and shot it several months ago, well before Miley Cyrus’s infamous twerking performance at  the MTV Video Music Awards.   Kimmel said he divided his writers into three teams and asked them to “come up with a video idea that would make national news without using the muscle of the show, our Facebook page, Twitter or YouTube channel.”

Jimmy Kimmel YouTube

SXSW Panel Picker Attack Ad

In the final week to vote for the best SXSW panels, the election turned ugly. Ann Handley and I have always committed ourselves to a higher standard until we read a something on the internet that said negative campaigning works.   We’ve submitted a session proposal to share a few simple ideas for producing stand-out content on a grad-student budget.  We’d be grateful for your vote (registration required) in the SXSW Panel Picker.

We’ll share some behind the scenes stories on creating content for the IBM Smarter Planet campaign, Cisco’s Webby Honoree documentary, and other low-budget / no-budget series.   We’ll also talk about how to use improv principles to inspire a continuous flow of ideas to fill the editorial calendar for you content marketing strategy.

Thanks for your consideration.

Improv Rules for the Conference Call – #INBOUND13

I studied improv under Amy Poehler at the Upright Citizens Brigade Theater for two  years before she joined SNL.  While she’s the most brilliant improviser I’ve ever witnessed, she’s also one of the best teachers I’ve ever had, following only Ms. Reed, my sophomore Latin teacher in the stack rankings.   She has the gift of encouragement, and when you’re learning to perform The Harold — a long form improv format where a troupe perform a 30 minute show based on a single audience suggestion — encouragement is needed.

Some of the most terrifying moments in my life occurred in my early days of improv.  After learning a few simple principles, I began to feel comfortable stepping out on stage in front of a full audience with nothing but trust for my team and an empty mind, ready to discover the show.  I reluctantly began to understand what Del Close meant when he preached, “Follow the Fear.”

In the world of corporate communication and content marketing, it’s fear that keeps us from our best.  Fear to be different, fear of not getting promoted, fear of failure.  When I’ve applied the rules I learned in my corporate life, it’s lead to my biggest successes.   I’ll talk about three of these rules at #INBOUND13, Wednesday 12 noon, at the Hynes Convention Center in Boston.  Swing by if you’re in town.  I’ll post the video when it’s live.

 

 

The Daily Show’s John Oliver on Big Risk Taking

John Oliver  talked to NPR about his summer experience of trying to fill adult clown shoes on ‘The Daily Show.’  He’s been a huge success, but I’m guessing when he received the invite, at least at one point, he had cold feet.

DailyShow_JohnOliver

For me, when big opportunity has knocked, I have refused to answer plenty of times,  feeling that I was unqualified.  But over the last 10 years, I’ve come to realize that feeling unqualified is a rare and precious certain sign that I should run through the door with reckless abandon.  It started with my first TV commercial, “Filibuster.”  More on that story on a future blog post.  As Del Close used to preach to improvisers, “Follow the fear.”

Oliver outlined his process for preparing to take on the big role.  These steps in FastCompany Co.Create should be used for anyone taking on a big endeavor in business, sports, life or baking, especially “Be ready to fail.” and also “watch unedited tapes of Stephen Colbert interviews.’

Congrats, Mr. Oliver.

From LaughSpin:  “John Oliver’s 10 best moments on The Daily Show with Jon Stewart.”