Feb 10
20141
commentsBy Tim Washer
In Public Speaking, smarter planet
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Tagshumanizing the brand Mitch Joel six pixels of separation
Mitch Joel: Humanizing the Brand
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What makes an interview interesting is when the guest feels comfortable enough to let his guard down and be vulnerable. Mitch Joel has a special gift for enabling this moments. On his podcast Six Pixels of Separation, we set out to talk about how big brands can use storytelling and humor to humanize, and found ourselves in a much deeper discussion about surviving failure.
I shared a bit about my work on IBM’s Smarter Planet campaign and at Cisco, and also explored the challenges faced by a creative person working as a full time employee at a large corporation.
Listen to the podcast on this link or in iTunes, SPOS #396
