Inc. Magazine: How to Use Humor in Advertising

Lou Dubois and I first crossed paths and the IMS10 and again at BrandsConf, and continued our discussion about corporate comedy in social media for his Inc. Magazine article.   Check it out.

WebProNews: Adding Humor to Social Media Marketing

Mike McDonald of WebProNews asked a few questions at the Inbound Marketing Summit about our approach of using humor in social media.  I also shared a few examples of a recent travel series we did.

Obama Burger w/ David Meerman Scott

I owe a great debt to David Meerman Scott for advancing my social media comedy career, and now I also owe him for lunch.  David authored the top selling book New Rules of Marketing & PR, and included my first corporate comedy

YouTube video as a case.  He’s been a huge help in getting me on the speaker circuit. We missed lunch during our tech-check, so after speaking we ducked out of the Inbound Marketing Summit for a cheeseburger at Five Guys in Foxboro, MA.  The same chain where President Obama made a cheeseburger run with Brian Williams.  No sign of either of them this time.  The establishment boasts Zero artificial trans fats, which is why POTUS has enrolled it a critical component of fixing health care.

A few years back, David, Scott Teems and I created a trilogy to promote World Wide Rave. Here’s episode 2:

Yelp gives Five Guys 4.5 stars

296 Bleecker St
Manhattan, NY 10014
(212) 367-9200

For more locations, click here.

About the Cheeseburger & Comedy series.

Inbound Marketing Summit

Here’s yesterday’s presentation from the Inbound Marketing Summit.  I’ll follow up in the next few days with posts covering the comedy writing homework assignment, the Hyde Park chapel story, and answer a few questions I received via twitter.  Steve Garfield’s interview provides a little more detail.

It’s nice to be warm again.

Ted’s Steamed Cheeseburgers + IMS10

On the to way Foxboro, MA to perform a little comedy at the Inbound Marketing Summit, my car uncontrollably veered off of 691 into Meriden, CT, and parallel parked itself in front of Ted’s which has long been on my list.

This burger would be served well by a wheat bun.  The cheese was unquestionably the best cheese I’ve ever had on a burger, and maybe even in block form.  The place is incredibly small and smokey, but we’ll worth the stop, as Adam from Man vs. Food will tell you.

Yelp gives Ted’s 4.5 stars.

1044 Broad St
Meriden, CT 06450
(203) 237-6660

About the Cheeseburger & Comedy series.