The New York Times: Cisco pitches $250,000 router as last-minute valentines gift
It’s tough to add mainstream appeal to a router usually tucked away in the dark realms of data centers, but Cisco has made a noble effort. [watch video]
The Guardian: John Oliver’s viral video: the Best Climate Debate You’ll Ever See
They said in 4 minutes something I’ve been saying for 10 years with like tens or hundreds of thousands of words [watch video]
CIO Magazine: Chief Improv Officer
“Should CIOs turn to improv to rethink their business? It’s about time.” [watch video]
FastCompany: 7 Rules of Viral Videos
How Cisco’s Tim Washer is lightening things up by making a joke out of the conventional approach to marketing.
Adweek: Imbecile Husbands Hit on Zeta-Jones
I laugh at the T-Mobile spot above every time I hear the guy tell Catherine Zeta-Jones, “I like it when you say things.” [watch ad]
San Francisco Chronicle: What are they drinking in Armonk?
The tone of the spoof training video is in keeping with the kinder, humbler image IBM now seeks to project. [watch video]
CBS News: Essential Videos: The Art of the Sale
If you’ve ever sold for a living, especially if it was in high tech sales, these videos are a ROFLMAO experience. [watch video]
Inc. How to Use Humor in Advertising
The Drum: ‘Slow Waiter’ Video Deemed A Great Example of B2B Marketing
Forbes: 3 Companies That Effectively Add Humor To Their Marketing Mix
Entrepreneur Magazine: 4 Ways to Use Humor as a Marketing Tool
BBC News: Is humour the way to keep an office happy?
Content Marketing Institute: Comedy Pro Reveals How to Bring Funny to Content
TopRank Marketing: Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer
Chief Marketer: Tell Stories and Take Risks
Advertising Age: IBM’s Zany Viral Video Chief
The New York Times: E-commerce report