The Best Real-Time Marketing Cookie in the Jar

I’m often asked which cookie has the best track record in real-time marketing.  The BuzzFeed headline “Oreo Again Dunks The Competition On Twitter” tells the story.  Not only is this brand quick with the retort, but it is hilarious.  If I were a cookie and wanted to know how to use humor in social media and marketing, I’d ask Oreo to be my mentor, and watch it’s Super Bowl commercial again (below).  I’d also read David Meerman Scott’s book on the topic, which might be a challenge as the literacy rate among cookies is notoriously low.  As Ann Handley and I recently debated on our new series Better Marriage Through Big Data, this brand has raised the bar for all marketers to get on board with real-time marketing.