David Wenger and I had a conversation recently on the role of humor in the corporate world, social media, and “stretching the boundaries of comfort when talking Big Business.” Read or listen to the interview on his blog.
Sep 25
20091
commentsBy Tim Washer
In ads, social media, Videos
Tags#BDI adage advertising age art of the sale B2B comedy comedy central jerryseinfeld mainframe tim washer viral video
Earlier this week AdAge reported on the case study I discussed on the use of humor in corporate web video. I showed a few clips including one from our Smarter Planet campaign. “Mainframe: The Art of the Sale” earned some great press coverage. The San Francisco Chronicle blog “What are They Drinking in Armonk,” ZDNet compared it favorably against Microsoft’s broadcast ads with Jerry Seinfeld and Bill Gates, industry luminary James Governor blogged “Selling big iron the David Brent way,” and Comedy Central selected it as a finalist in its Test Pilot’s contest.
View all six videos in the Art of the Sale series here.